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How important can an affordable domain name be?

One of the most crucial requirements for establishing a successful web presence is the domain name. It is what visitors will notice first when they visit your site and what they will link you with. The domain name should be easy to remember, but should also be something that informs your visitors what the website is about.

Generic Top-Level Domains (gTLDs)

A domain name usually contains two constituents - a Top-Level Domain Name (TLD) and a Second-Level Domain Name (SLD). If you have, for instance, ".com" is the TLD and "domain" is the Second-Level Domain. There are several groups of TLDs that you should examine prior to selecting the domain name you wish. Your choice should be built upon the purpose of your web page and on its target spectators. Let's study the gTLDs, or generic Top-Level Domains - these are the most widespread Top-Level Domains meant to designate a given purpose - .com (business organizations), .net (networks), .biz (corporations), .info (informative sites), .org (non-profit organizations), .mobi (handheld devices), .asia (the Asia Pacific region), .name (persons or relatives), .pro (particular walks of life), etc. As you can see, these TLDs cover most fields of life, so you should settle on the one that would explain the objective of your web page best. There is no limitation as to who can register such Top-Level Domains, but some of them include extra steps to ascertain that you are eligible to possess such a TLD (.mobi and .pro, for example).

Country-code Top-Level Domain Names (ccTLDs)

The ccTLDs, or country-code TLDs, are country-specific Top-Level Domain Names. Each country has its own ccTLD. Registering such a Top-Level Domain is good if your target group of site visitors is from a certain country. Many guys would prefer to purchase goods or services from a local site, and if your goal is Canada, for example, picking a .ca domain name could increase the visits to your site.

URL Forwarding

You can register a number of Top-Level Domains, which can send your website's visitors to a given web site like, for example. This would raise the traffic and lower the risk of somebody pilfering your site visitors by using the same Second-Level Domain Name with another Top-Level Domain Name - if you are not utilizing a trademark.

Name Servers (NSs)

Every Top-Level Domain Name has domain records. The name server records (NS records, aka DNS records) specify where the domain name is hosted, in other words they point to the hosting provider whose name servers (NSs, a.k.a. DNSs) it is utilizing now. You can modify the DNSs of your domain whenever you like. You can have your domain registered with one company and get the site hosting service itself from another. In this way, if you register your domain name and find decent website hosting solutions someplace else at a later time, you can point your domain to the present provider's name servers straight off.

Domain Name Server Records (NS Records)

On the whole, as long as your domain uses a particular set of NSs, all its DNS records will direct to the same webspace hosting firm. Some web space hosting providers, though, allow you to modify given DNS records, such as the A records and the MX records of your domain name. The A record is an Internet Protocol address, which specifies on which web server your web page is situated, whereas the MX records specify which server handles the e-mail address accounts related to your domain name. For example, if you hire a new web designer and he develops an .ASP web site that will be accommodated on his personal Windows server, you may wish to change just the IP address (the A record) but not the MX records of your domain name. Thus, will direct to the Windows hosting server, but your e-mails or any sub-domains such as or will still be in your current Linux hosting account. The .ASP environment is designed by Microsoft and requires a Windows hosting server, even though a Linux web hosting server would be way more reliable.

Inexpensive Domains Furnished by ''

Only a number of web hosting companies allow you to modify specific domain records and quite often this an additional paid service. With , you get a wide array of Top-Level Domains to choose from and you can edit all NS records or redirect the domain names via a forwarding tool at no added cost. Because of that, '' would be your best pick when it comes to administering your domain and to building a successful presence on the World Wide Web.